PRIVACY POLICY

1. Who We Are

azure-fjord.online (referred to as “we”, “us”, or “our” in this policy) is the data controller responsible for your personal data.

We are committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website or interact with us.

2. The Data We Collect

We may collect, store, and use the following categories of personal data about you:

  • Identity Data: Name, title, or similar identifiers.

  • Contact Data: Billing address, delivery address, email address, and telephone numbers.

  • Transaction Data: Details about payments to and from you and other details of products/services you have purchased from us.

  • Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and platform.

  • Usage Data: Information about how you use our website, products, and services.

  • Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Your Data

We use different methods to collect data from and about you, including:

  • Direct interactions: When you fill in forms, correspond with us by post, phone, email, or chat.

  • Automated technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns via cookies and server logs.

  • Third-party sources: We may receive Technical Data from analytics providers (such as Google) or payment providers.

4. How We Use Your Data and the Lawful Basis

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • To register you as a new customer (Performance of a contract).

  • To process and deliver your order including managing payments, fees, and charges (Performance of a contract).

  • To manage our relationship with you including notifying you about changes to our terms or privacy policy (Performance of a contract / Legal obligation).

  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data) (Legitimate interests—we need to run our business, provision of administration and IT services, network security, and to prevent fraud).

  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (Legitimate interests—we need to study how customers use our services, to develop them, to grow our business, and to inform our marketing strategy).

  • To use data analytics to improve our website, services, marketing, customer relationships, and experiences (Legitimate interests—we need to keep our website updated and relevant, to develop our business, and to inform our marketing strategy).

  • To make suggestions and recommendations to you about goods or services that may be of interest to you (Legitimate interests—we need to develop our products/services and grow our business).

5. Cookies

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We use the following types of cookies:

  • Strictly necessary cookies: These are required for the operation of our website.

  • Analytical/performance cookies: They allow us to recognize and count the number of visitors and to see how visitors move around our website.

  • Functionality cookies: These are used to recognize you when you return to our website.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

8. Your Legal Rights

Under data protection law, you have rights including:

  • Right to access – You can request copies of your personal data.

  • Right to rectification – You can request correction of inaccurate data.

  • Right to erasure – You can request deletion of your data in certain circumstances.

  • Right to restrict processing – You can request we stop processing your data.

  • Right to object – You can object to processing based on legitimate interests.

  • Right to data portability – You can request transfer of your data.

  • Right to withdraw consent – You can withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us at [email protected]. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

9. Changes to This Policy

We may update this privacy policy from time to time. Any changes we make will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes.